Blog posts. You know they are great for your website SEO but you don’t have the time. Or you don’t really know where to start. Do not fear, I’ve created a blog post checklist that you can use to help you write better blogs.
I know, You are trying to concentrate on running and building your business. Not spending ages in front of a computer screen writing blogs and articles. For some, writing content is something that comes naturally. Something that people enjoy. For others, the words just don’t seem to flow.
Before you write off (see what I did there!), blog posts for your business consider this.
According to Hubspot, businesses who blogged produced an average of 67% more leads than companies who don’t.
But remember. Blog posts don’t need to be war and peace.
Most blog posts are typically around 600 – 100 words long. Some posts can be up to 2000 words long if you really get into your flow. But, blogs should be an integral part of your content marketing strategy. In fact, when you think about it, blogging can be the source of content for many of your shorter-form content pieces such as your social media posts.
Alas, it’s not as straightforward as writing a blog post, uploading it to your website and then hoping it works it’s magic.
Blogs need to be ‘optimised’ with keywords, title headers as well as interesting and relevant content that shows Google that you and your website are the bees knees when it comes to your area of expertise.
To help with this I’m sharing a 7 point quick checklist to help you create a straightforward blog post.
The Blog Post Checklist
1. Do Your Research
Think about the key messages that you want to get across to your audience.
Plan these out and bullet point them. You may have a lot to say but it is always good to do some research and see what others may be saying on your topic.
After you have completed your research, make sure you close down the articles that you have read. Just so you aren’t inadvertently copying others’ words.
2. Think About Your Keywords
Define your blog post primary keywords. That is what search terms people will be typing into Google when searching for a topic.
Have a think about what your your other keywords may be.
Try and use long-tail keywords to be more descriptive and more about what your audience may be searching for as opposed to single words that a more difficult to rank for on Google.
From there, you can try and include headings and subheadings that contain your primary and other keywords. Only use keywords if they fit, don’t force them into your blog post just for the sake of it
3. Decide on Your Blog Post Title
Ensure your titles are not too long and not too short.. You can use a header checker such as Coschedule to help with this.
4. Decide on Images to Go With Your Blog
Include images as part of your blog. Not only does this break up your blog content and make it easier and more visually appealing, it means you can add in alt text to describe the image using your chosen keywords for this.
5. Use the Correct Header Tags when Uploading Your Blog to Your Website
Remember to use H1, H2, and H3 as header tags when uploading your blog to your website.
H1 is your overall header tag and should contain your primary keywords. H2 can be used for your main headings and H3 as subheadings. Using H11 – H3 header tags and including keywords in your headers are good for SEO ranking.
6. Include Links in Your Blog Post
Including internal links that link to other pages of your website and outbound links that link to other relevant websites helps Google make sense of your blog. It can also help Google understand how your content links to the mass of other information out there on the internet.
It’s easy to get bogged down with all of the things you need to include when writing a blog.
Sometimes the easiest thing to do is to just write. Your first draft of your blog post draft doesn’t have to be perfect. Just get the words down.
You can then come back and edit your words into sections. Everyone has their own tone of voice. If you prefer a more conversational style then write as you would speak. Don’t overcomplicate things.
Blogging is like most things. The more you do it, the more you get into the habit of doing it.
Yes, it can be time-consuming, but it’s a great way to keep Google happy by sharing fresh content that informs your audience. It also means that you show up as an expert providing value through your website and not just sales messages.
Hope you find my blog post checklist useful and I hope it gives boost to help you start writing blogs!